Business Development
Business Development for International Publishing
Creating Opportunities. Building Partnerships. Driving Sustainable Growth.
In a global publishing market, growth does not come from publishing more books alone. It comes from spotting opportunities, building the right partnerships and developing commercial relationships that create lasting value.
Casa Hispana Group provides specialist business development services, helping publishers, publishing groups, universities and cultural institutions expand across Latin America and the Caribbean through a structured, measurable, results-driven commercial strategy.
Our purpose is to turn market opportunities into actual business, connecting international publishers with the right partners, channels and markets.
What is business development?
Business development is the work of finding, creating and building the commercial opportunities that let an organisation grow sustainably.
In publishing, that means designing strategies to widen markets, strengthen commercial networks, form international partnerships and open new revenue streams. It is not simply about selling books. It is about building a solid, long-term commercial presence.
Our services
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Strategic Market Development
Planning commercial expansion into international markets.
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Business Opportunity Assessment
Assessment of business opportunities by country, publishing segment and subject area.
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Partner Development
Identifying, assessing and managing strategic partners.
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Commercial Representation
Institutional and commercial representation of international publishers across Latin America and the Caribbean.
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Business Networking
Building commercial relationships through meetings, presentations, trade missions and international fairs.
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International Publishing Partnerships
Forming publishing partnerships for co-editions, licensing and new-market development.
Markets we connect
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Europe Latin America
We open the way for European publishers through regional representation, market research, partner development and rights management.
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North America Latin America
We support US and Canadian publishers in taking their catalogues into Spanish-speaking and Brazilian markets.
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Asia Latin America
We build publishing bridges between Asia and Latin America, promoting translation projects, academic cooperation, publishing representation and commercial development.
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Africa Latin America, Europe and North America
We open the way for African publishers to enter and grow in Latin America, Europe and North America through a complete platform of representation and market development. We build an entry strategy tailored to each publisher, catalogue and territory.
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United Arab Emirates Latin America, Europe and North America
Casa Hispana Group connects the United Arab Emirates with Latin America, Europe and North America through a platform devoted to international publishing expansion. Our vision is clear: to be the strategic publishing bridge that opens access to new markets, partners, distribution channels and international rights opportunities. Casa Hispana Group: connecting catalogues, markets and global opportunities.
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Latin America The world
We represent Latin American authors, publishers and content in international markets through rights management, translation, publishing partnerships and internationalisation strategy.
Areas of specialisation
- Humanities
- Social Sciences
- History
- Education
- Theology and Religion
- Literature
- Children's and Young Adult Literature
- Human Rights
- Latin American Studies
- Indigenous Studies
- Environment
- Climate Change
- Biodiversity
- Cultural Heritage
- Innovation and Development
Our process
- 01 Commercial assessment
- 02 Market research
- 03 Strategy design
- 04 Relationship building
- 05 Commercial negotiation
- 06 Implementation
- 07 Follow-through
Our promise
We drive the international growth of publishers and organisations through commercial strategy, partnerships and business development that connect global opportunity with the potential of Latin America and the Caribbean.
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