Market Entry
Entry and Expansion Strategies for International Publishing Markets
Enter New Markets with Confidence
In international publishing, entering a new market takes far more than translating a catalogue or finding a distributor. It takes an understanding of the commercial landscape, an eye for real opportunities, the right partnerships, and an entry strategy built for that particular country.
Casa Hispana Group provides specialist market entry services, supporting publishers, universities and institutions as they enter, establish themselves and grow in the markets of Latin America and the Caribbean.
We combine market intelligence, business development, publishing representation and international rights management to cut the time, cost and risk of going international.
What is market entry?
Market entry is the work of designing and delivering a strategy for entering a new market, taking account of its publishing, cultural, commercial and regulatory character.
Our aim is to help international publishers establish a lasting presence through strategic partnerships and planned commercial development.
What we offer
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Market potential assessment
We analyse the catalogue’s commercial potential and determine which countries offer the best room to grow.
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Entry strategy
We design an entry plan around the publisher’s profile, objectives and lists.
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Priority market selection
We identify the countries and segments with the greatest potential for each publishing project.
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Strategic partner identification
We look for publishers, distributors, universities, libraries and institutions that fit the client’s objectives.
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Commercial development
We arrange introductions, meetings and business opportunities with the right people in each market.
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Rights management
We support the negotiation of licences, translations, co-editions and territorial agreements.
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Editorial localization
We coordinate translation, cultural adaptation and content adjustment for the target markets.
Markets we connect
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Europe Latin America
We open the way for European publishers through regional representation, market research, partner development and rights management.
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North America Latin America
We support US and Canadian publishers in taking their catalogues into Spanish-speaking and Brazilian markets.
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Asia Latin America
We build publishing bridges between Asia and Latin America, promoting translation projects, academic cooperation, publishing representation and commercial development.
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Africa Latin America, Europe and North America
We open the way for African publishers to enter and grow in Latin America, Europe and North America through a complete platform of representation and market development. We build an entry strategy tailored to each publisher, catalogue and territory.
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United Arab Emirates Latin America, Europe and North America
Casa Hispana Group connects the United Arab Emirates with Latin America, Europe and North America through a platform devoted to international publishing expansion. Our vision is clear: to be the strategic publishing bridge that opens access to new markets, partners, distribution channels and international rights opportunities. Casa Hispana Group: connecting catalogues, markets and global opportunities.
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Latin America The world
We represent Latin American authors, publishers and content in international markets through rights management, translation, publishing partnerships and internationalisation strategy.
Areas of specialisation
- Humanities
- Social Sciences
- History
- Education
- Theology and Religion
- Literature
- Children's and Young Adult Literature
- Human Rights
- Latin American Studies
- Indigenous Studies
- Environment
- Climate Change
- Biodiversity
- Cultural Heritage
- Innovation and Development
Our process
- 01 Assessment
- 02 Market intelligence
- 03 Market selection
- 04 Strategy development
- 05 Building partnerships
- 06 Implementation
- 07 Follow-through
Our promise
We open Latin America and the Caribbean to international publishers through market intelligence, strategic partnerships, commercial representation and business development, turning the chance to expand into results that last.
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