Market Intelligence
Strategic Intelligence for International Publishing
Transforming market data into strategic decisions
In an increasingly competitive and globalised publishing industry, success does not rest on publishing good books alone. It rests on understanding markets, spotting opportunities before the competition does, and deciding on the basis of reliable information.
Casa Hispana Group provides specialist publishing market intelligence: strategic research, market analysis, competitive intelligence and opportunity assessment for publishers, authors, universities and institutions looking to expand internationally.
Our aim is to help clients reduce uncertainty, limit risk and find new room to grow in the publishing markets of Latin America and the Caribbean, Europe, North America and Asia.
What is publishing market intelligence?
A strategic intelligence service built solely for the publishing industry. It brings together market research, competitive analysis, international trends, consumer behaviour, catalogue assessment, rights opportunities and internationalisation strategy.
We do not simply deliver information. We deliver the understanding to make better decisions.
Our services
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Market Research
Research into domestic and international publishing markets. We analyse:
- Market size
- Growth trends
- Publishing segments
- Reading habits
- Opportunities for expansion
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Market Opportunity Assessment
We assess the commercial potential of titles, series, catalogues, imprints and new projects, and identify the markets where they are most likely to succeed.
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Competitive Intelligence
We analyse:
- Competing publishers
- Positioning
- Commercial strategy
- Imprints and lists
- International trends
- Opportunities to differentiate
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Publishing Market Reports
We produce specialist reports on fourteen markets:
- Germany
- Spain
- France
- Italy
- United Kingdom
- United States
- Canada
- Brazil
- Mexico
- Japan
- South Korea
- India
- China
- Latin America and the Caribbean
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Rights Intelligence
We identify opportunities for:
- Rights sales
- Rights acquisition
- Translations
- Co-editions
- International licensing
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Partner Intelligence
We find and assess:
- Publishers
- Distributors
- Universities
- Libraries
- Cultural institutions
- Institutional buyers
- Specialist organisations
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Publishing Trend Analysis
We track on an ongoing basis:
- How the industry is changing
- New technologies
- Digital formats
- Artificial intelligence
- Audiobooks
- Print on demand
- Shifts in reader behaviour
Our methodology
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Research
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Analysis
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Intelligence
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Strategy
Markets we connect
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Europe Latin America
We open the way for European publishers through regional representation, market research, partner development and rights management.
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North America Latin America
We support US and Canadian publishers in taking their catalogues into Spanish-speaking and Brazilian markets.
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Asia Latin America
We build publishing bridges between Asia and Latin America, promoting translation projects, academic cooperation, publishing representation and commercial development.
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Africa Latin America, Europe and North America
We open the way for African publishers to enter and grow in Latin America, Europe and North America through a complete platform of representation and market development. We build an entry strategy tailored to each publisher, catalogue and territory.
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United Arab Emirates Latin America, Europe and North America
Casa Hispana Group connects the United Arab Emirates with Latin America, Europe and North America through a platform devoted to international publishing expansion. Our vision is clear: to be the strategic publishing bridge that opens access to new markets, partners, distribution channels and international rights opportunities. Casa Hispana Group: connecting catalogues, markets and global opportunities.
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Latin America The world
We represent Latin American authors, publishers and content in international markets through rights management, translation, publishing partnerships and internationalisation strategy.
Areas of specialisation
- Humanities
- Social Sciences
- History
- Education
- Theology and Religion
- Literature
- Children's and Young Adult Literature
- Human Rights
- Latin American Studies
- Indigenous Studies
- Environment
- Climate Change
- Biodiversity
- Cultural Heritage
- Innovation and Development
Our promise
We turn information into competitive advantage, helping publishers, authors and institutions understand international markets, find room to grow and build lasting strategies for a global publishing presence.
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